The Selman & Company Office

Big Business on a Budget

Selman & Company Insurance Office project folderSelman & Company selected Richmond Heights, Ohio to be the location for their new corporate headquarters, and the community was thrilled. The company set its sights on the former Associated Estates Building and wanted to expand the building from its 42,000-square foot space by about 13,000 square feet to a total of 55,000 square feet. Those renovations would mean more jobs in the city, and more capacity for the company, and would carry a price tag of about $3 million. Selman & Company was going to need to cover all of that expansion with roofing, but they also needed to replace the current roof while they were at it. They needed the best commercial roofer in Cleveland to handle the project, so they called Warren Roofing® to come out and take a look.

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The Job


Replace the existing roof and provide a roofing solution for the 13,000-square foot expansion.

The Challenge


Sometimes the challenge is logistics (i.e. how to get all of the equipment to the roof). Sometimes the challenge is figuring out how to provide a new solution without ruining the masonry on the rooftop. In this case, it was financial. Selman was adding about $3 million to the price of their new building. They didn’t know that they needed a new roof when they started thinking about the expansion, and after getting into the project, they wondered if they would have enough money to complete their expansion while taking care of repairs to the existing roof.

The Team


Project Manager: John ArsenaJohn Arsena

The Crew: There were six Warren Roofing® crew members on the project.

The Status: The job started in July of 2019 and was wrapped up in September of 2019.

The Process


The problem solving for this job started at our initial visit. See, for Warren Roofing®, the goal isn’t to get the most money out of the clients we are serving. Our mission is to find a solution that fits their needs and budget. When we met with the owner of the company, he was definitely feeling the squeeze of the construction budget and ambitious project that his team had laid out for expansion. $3 million is nothing to sneeze at, and many projects have fallen short because there were unexpected expenses that came up along the way. We needed to save them some money or this project was in jeopardy.

Our team noticed that there was a single-ply roofing membrane in place. Roofing membranes can often be placed on top of one another rather than tearing off the old membrane, provided that there aren’t multiple layers down already and that the existing membrane is in good shape. Thankfully, this was the case for the Selman building. A quick inspection showed that we could put a new membrane down over the existing one without any long-term negative impact. The best part? This would save the building owner over $100,000. That’s more than enough to make it affordable while still ensuring that the buildout could go on as planned.

Firestone roofing insulation was screwed into place on top of the existing membrane. A Carlisle TPO single-ply roofing membrane was put in place on top of the insulation to create a waterproof seal. The highly reflective roofing material is energy efficient and also ultra-resistant to UV rays and environmental impacts from weather. The roof was in place, and the owner’s budget was intact.

The Results


I think it’s safe to say that if someone can save you over $100k, you’ll be pleased. The ownership at Selman & Company was glad that their project would be able to be completed on time and under budget. At Warren Roofing®, it’s not enough to just get the job done, we want to put business owners in the best possible position to be successful.  Owners of a new rooftop with a 20-year warranty and $100k saved, Selman & Company is off to a great start in Richmond Heights!

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